Meet The Founder

meet the founder

Aisha Abubakar (Aisha Falke)

Serial Entrepreneur and Community Builder

Aisha Abubakar, widely known as Aisha Falke, is a visionary serial entrepreneur hailing from Kano State in Northern Nigeria. With a passion for storytelling that fuels her creativity and entrepreneurial spirit, Aisha has become a prominent figure in the business and digital community landscape of Northern Nigeria.

For Aisha, stories are more than just narratives; they are powerful tools that ignite her imagination and open her mind to endless possibilities. She believes that stories are the gateways to understanding problems, finding solutions, effective marketing, forging connections, wielding power, demonstrating leadership, and uncovering truth. However, she also recognizes that every story needs a community—a tribe with shared values and visions.

This understanding led Aisha to establish Northern Hibiscus, a platform dedicated to connecting the people of Northern Nigeria, regardless of their geographical locations. Northern Hibiscus has grown into a vibrant community with over half a million members, serving as the most important window into Northern Nigeria. It has become an essential platform for brands and products seeking to penetrate the Northern Nigerian market.


Building on the success of Northern Hibiscus, Aisha launched NH2.0, a comprehensive seven-part website that expands the reach and impact of her original vision. NH2.0 continues to foster connections, share values, and promote the rich culture of Northern Nigeria.

Aisha holds a degree in Applied Chemistry and has been a dynamic entrepreneur for the past 14 years. Her journey is a testament to her resilience, innovation, and unwavering commitment to her community. Through her work, Aisha Abubakar continues to inspire and empower others, making a significant impact on the socio-economic landscape of Northern Nigeria.

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